I am always interested in the innovative ways that companies try to grow their bottom line in dealing with consumers. The promotions, warranties, freebies, bogos, and 'don't pay' sales often have me scratching my head at the stupidity of retailers or their naive customers.
I happened to come across an interesting one last night at Sears when I was purchasing a major appliance. As is typical the sales associate wound up with the usual warranty offering, usually as this is occurring I am glazed over and getting ready to politely refuse. However the Sears warranty threw in an interesting twist this time, which I have to admit, is clever and likely works well for them. If you purchase the warranty for $110 and nothing goes wrong with the item within the 3 year time frame of coverage you receive a $110 gift card for Sears. I still refused the offer as I want my precious $110 for myself for the next 3 years for obvious reasons to anyone who reads this blog. Also who's to say that I'll happen to want to buy something at Sears in 3 years time. That being said, I would imagine that many customers who typically waiver about warranties usually come over to join the protected now that this offer is presented.