Tuesday, August 26, 2008

there's a hole where my kraft dinner used to be

Sometimes I come across something so funny, that I must share it. This insightful consumer commentary post really had me laughing out loud. Please enjoy the post below from the wordsmith, Potato @ Blessed By The Potato ....MG

There’s a hole in my cupboard between the Penne and the Zoodles, the demarcation between boxed and canned food where my Kraft Dinner used to be. It’s empty right now. That used to be a dire sign of a Kraft Dinner shortage, and somewhere in my house a klaxon and flashing orange light would go off signalling me to run off to the 24-hour grocery store to get more post haste.

Now, however, that hole will stay there, a sad gap toothed reminder that somehow they broke Kraft Dinner. I first noticed a few months ago, in the last box I had right before they changed to the new box artwork. The cheese was not right, and not in the way that it’s usually not right. It had a strange chemical taste to it… which is difficult to describe considering it was fake cheese and food colouring to begin with. Something has definitely changed though: the cheese is runnier and just not as tasty, and I haven’t been able to find anything I’ve been doing to cause that. So it’s their fault, whether it was a cost cutting measure in the face of rampant food price inflation, a change in suppliers, or just a damned mistake, it matters little now. Kraft Dinner is broken, and there is none in my cupboard.

For a while, at least, I will keep the hole there, an empty space preserved in memory of my most popular hot lunch. While I mourn. As time passes perhaps that spot will be filled by PC macaroni and white cheddar sauce, or maybe the general pasta supplies will spill over and fill it up. Perhaps I will try again in a few months, once the memory of what real Kraft Dinner tastes like fades (if such a thing is ever possible); perhaps I will grow to miss it so much that I buy a box just for show. Perhaps the Fast ‘n Fancy rice dishes can return to the bottom shelf from their exile above, reuniting with the other starchy foods in the midst of this tragedy. For now though, there’s a hole in my cupboard where my Kraft Dinner used to be.

And there’s a hole in my heart where my Kraft Dinner used to live :(


Potato said...

Thanks for the appreciation MG :)

The permalink to that post is http://www.holypotato.com/?p=554

(Sorry, I've got a really ghetto setup for my webserver/domain name service, which unfortunately means that the URLs usually need to be massaged a bit)

Anonymous said...

I always thought it tasted awful, can't believe it's worse now. Give me real mac and cheese (real) any day.

sampson said...

There is a name for the hole:
There is a name for the reason for the hold:

I know that PG and PEP have been reported to have been shrinking sizes of their snacks, but maybe one day we'll find out that potato chips are being made using some low cost alternative.